Alex Trochut is a commercial type designer who creates
beautifully complicated images with type for clients such as: British Airways,
Absolute, and Coca-Cola. Born in Barcelona in 1981 Trochut studies graphic
design s Elisave University before beginning his freelance career in 2007. Trochut seems to take the anti-minimalist
approach in regards to his work creating complex images with color and type. It
is clearly evident when viewing his work that this is an artist that is ever
evolving to new styles while determining his unique attributes.
Though not all of his work used type as a focal point, those
that do are stunningly complex yet simply. I particularly enjoy his work with
musical artists from Vampire Weekend to Wiz Khalifa where he designs the
typeface for the promotional materials. Trochut uses delicate script and for
Vampire Weekend he uses stylized images he has created to form the font.
Another very interesting image he creates was for the Audi Billboard Campaign.
With this image Alex created a script font that resembles a road. This image is
very clean and effective in not only demonstrating the nature of the brand but
creating a stunning image. As a public relations professional I tend to skew
towards commercial rather than studio artists.
Some themes that Trochut that are evident when one looks as
all of his work as a whole is the contrast between modern and old. This is
clearly evident when you compare his work with Wiz or Audi with its clean
lettering with his work with The Decemberists and Vampire Weekend’s bubbly hand
drawn images. I very much enjoy all of his work due to its breath of topics and
styles.
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