Chapter seven was based on the evolution of printed type. It begins discussing the use of placed type in which carved pieces of metal or wood would be bound together rolled with ink and then placed against a page transferring the image of the type onto the paper. This method was very time consuming and allowed for little variation in choice on the type being used. After that method came Linotype which was a more automatic version of type in which a machine would cast the metal type faces. it allowed for easier and faster printing abilities and made the process of mass production somewhat easier. Bringing the typographic age closer to "Fully automated type" was the Monotype machine which allowed for single letter production easily compared to the typewriter and Computer keyboard of later years. The ludlow machine took a step backwards from fully automated type combining machine and hand placed type printing.

The use of light became a new progress in type setting as type could be resized to any possibility with light and shadow. Display phototypesetting was a new method in which film like letters on a roll are used almost as if creating a photo. This allowed for many new options for the typeface itself. After this came the keyboard typesetters which neared us to the computer age in which we live now. They were much faster then their predecessors. After the keyboard typesetters came digital type in which we live in now where individual pixels make up an image. 

The evolution of type moves typography from a slow process with limited options to a instant gratification with nearly unlimited possibilities. It is giving the creator the tools to do what he wants quickly and efficiently that people pushed for the advancement of typography.