Tuesday, February 12, 2013

Parenti chapter 7


Chapter 7 goes into describing and exploring the way typography was made, via typographic technology.
We learn about what a chase means, and it is simply the type laid out for a press, ready for printing.  I found it extremely interesting the way the justification of the type was an automatic process, which eliminated the need to adjust and insert space between each letter. Due to monotype, we were able to construct individual letters in a case instead of just words. This made complex typesetting much easier. 
We were then introduced to phototypesetting which film negatives, and then made our way closer to the present, which involved scanning and laser systems, and then even further to hardware systems.

Once we finally made it to software and user interfaces, we were finally able to have nearly full control of the type and different distortion and adjustment methods. Each process we explore has its own uses, characteristics, and beauty, further engaging my interest in ways to use and produce type.



Here we see an example of monotype setting, which uses individual letters and we are able to see how a case was laid out, without the need for adjustments to spacing between the letters. If I’m not mistaken, this is either a Arial or Helvetica typeface.

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