Wednesday, March 20, 2013

Type Designer


Adrian Frutiger is a type designer from Switzerland. His career started at the young age of sixteen, working as a printer’s apprentice. Here he also learned woodcutting, engraving, and calligraphy. After studying at the Zurich school of Arts and Crafts, he was recruited by Charles Peignot to create typefaces for a new phototypesetting process. He was also requested to design a font family with different weights. It was at this time in his career where he started creating the typeface, Univers. The descriptions he used for each twenty-one variations was revolutionary for that time. Frutiger also started the trend of a higher x-height with the typeface Univers. It was a change that was not seen during that period. Throughout his career he has worked with many different forms of creating type including, hot metal, phototype setting, and digital typesetting. Frutiger is a designer known for influencing digital typography.   

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