CH1
Chapter one discusses the evolution of typography and the
changes it has made since its start. This chapter was interesting to read
because I believe we sometimes have the tendency to overlook things we are used
to seeing every day such as typography. The chapter opened my eyes as to the
wide assortment of lettering used throughout the years as well as the different
types used in certain countries. Though not legible, I found that the styles
from 1500 bc were very shape heavy ,in how some appeared triangular in how they
were written. As years went on type seemed to get more scripted, especially the
styles used in religious places. I enjoy the craftsmanship in the gothic types,
especially with the serifs. Example below:
CH3
Chapter threes focus on syntax and communication is useful
to know now looking into advertising and graphic design. The details about the
importance of white space are too often forgotten, as simple as it can appear. I
was interested to learn the names of the different line rules, as I see them on
many different types of print but was never aware of their names or impact. I really
enjoy how the oxford rule looks because of its balance and cleanliness. Learning
about columns and margins is important because there have been many hand made
websites that do not follow this rule, causing it to not be taken as seriously
and driving customers away. An example is below:
CH6
Chapter sixes emphasis on the importance of the messages in typography
were helpful to read about. example number ten was helpful in showing how a
simple letter can convey more than one meaning—a play on words of sorts. We see
designs like this in advertising more often than we think, as a way for the
company to illustrate their product in more ways than one. This is also helpful
to remember when designing logos as we want the viewer to recognize the product
being sold from the start, without being too wordy. An example below:
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