Tuesday, January 22, 2013

McNair chapters 4,5


Chapter 4

            Chapter four talks about legibility, and how it is important so it can be readable, it would appear that most graphic designers seem to forget this, which leads to their type to being uneasy on the eyes. Out of the 26 letter alphabet, letters a, e, I, o, u, commonly known as vowels are among the most illegible, then the letters, c, g, s, x, can be easily missed while reading, and then letters, f, I, j, t. can cause mistakes or confusion, for the simple matter there are a lot of words that sound and have similar lettering before the letter. There are many ways to gradually ease someone eye through the type, using two different fonts, have one that is san-serif and having another that is either serif, curvy, or has higher weight can help the eye draw them in to read the text. Color can be another use in text to help ease the eye across the text, along with negative spacing.

Chapter 5
            Chapter 5 goes over how a grid can be use to layout information, when it comes to designs. It helps the designer set up the board, and allows them see where certain design aspects that can be implemented, which makes the design clearer for presentation. The grid allows you to see the different structures and weight when applying certain designs. The different structures of font and their weight can help the design flow throughout the layout. For example, having the font on angle, can set a route for the eye to follow, what the designer wants each individual to focus on first. The designer does this by relying on the law of proportions, using the ratio between two numbers, the law of proportionality, was developed by Vitruvius. There are different types of grids, there are single column grids, for an example, they are used in books. Then you have multi-column grids, which can be used for newspapers and magazines. 

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