Minogue - Typographic Anatomy

Centennial LT Std

Univers LT Std

The combination of typefaces I created consists of Centennial LT Std, a serif font, and Univers LT Std, a sans-serif font. What I've noticed about both of these typefaces is that they both flow smoothly and represent clarity, however, both typefaces carry unique traits of their own.

The Centennial typeface reminds me of a variation of Times New Roman, considering it was created to compete with Times as a new standard typeface. What makes Centennial stand out from Times is it's increased x-height and additional curvature in its serifs. It's ears and terminals are rounded into a moderately sized ellipse, which allows the eye to flow through its text more easily in my opinion. Its curve ends are all horizontally cut, which makes Centennial less dynamic, but more straightforward and simple. Centennial also seems to carry more elegance and appears to stand more upright than times. I would expect to see this typeface used in more formal, tidy looking publications.

The Univers typeface speaks to me as a bold and straightforward font. With large counter space and a tall x-height, Univers can be used as a demanding typeface that calls out and grabs the reader’s attention instantly. Univers' stroke remains consistent in all of its characters besides a few points where the shoulders become thinner as they approach their respective stems. With its consistency and horizontally cut curve ends, Univers also proves to be a simplistic typeface. I feel that Univers' simplicity and tall x-height allow it to pair perfectly with Centennial, although they are indeed two completely different typefaces. In order to allow these typefaces to flow smoothly with each other, it's important that one of them is made either larger or bolder to provide a visual hierarchy. For instance, one typeface could be used for headlines in an article while the other one is used for the content of the article in a smaller size.