McNair Chapter 1,2,3,6

Chapter1

                Typography is a visual form of communication, which allows speech and thought to be passed around in visible form for the human eye sight. The very first form of type started out as pictures or hieroglyphics, and then progress to what we have today.  By studying each picture you can tell that the letters of the alphabet didn’t start to take form till 414-413 B.C. As the chapter progress, you can see type be applying to pages of books, and depending on the religious faith and origin, the style would change as well.

Chapter 2

                In Chapter 2, you learn the basic fundamentals of typography, how to break down the font style, and how they vary from one to another, and how certain key design elements can express a different feeling from the style. To get a true understand of typography, it is important to learn the different components, such as bow, apex, ear, eye, leg, spine, ascender, serif, and crossbar. Determining how each one of these differentiates well helps the graphic designer or typographers identify different types. You can also identify different font styles by their different strokes, from thin strokes to thick strokes.

Chapter 3

                Syntax is connecting typographic elements to from words and sentences on a page. The “Letter” helps differentiate one form of style from another, and can have various weights, shapes and sizes. Then the “Word,” help express or form an idea, object, or an event. Word signs are independent. The “Line,” is a single point, weight that is horizontal, it provides structure. Next comes “Column and Margins,” they allow the pages to be form or counter form, and provide a sense of vision and clarity.

Chapter 6

                Typographic messages are all around us, sometimes we notice them and sometimes we don’t. They work well when they can distinguish themselves from the competitors, and are clear, yet eye catching enough they become sketch into a person mind. One way to do this, is to have your text be multidimensional, by using your design and touching a bit of pop culture by taking certain themes, and incorporating them into the design. You can also use verbal or visual equations to help make your design stand out from the others, for example, making the “di” in diet bold, or if you doing advertisement for eye drops, you can have the “p” drop down. You can also substitute an object that look similar to the letter.