Chapters 1, 3, 6
Typography
has come a long way from writing on clay to Gutenberg’s movable type. This
chapter outlined the evolution of type through timelines of different uses of
type for that time period. In addition to speech, type has given us the ability
to communicate through a visible language; this has opened up the world to a
whole new way of learning and communicating globally. Going through the
timelines, it was interesting to see how the type built on each other through
the centuries. Interestingly, the very earliest forms of writing on the wall
are similar to modern technology used in type today.
This
chapter talks about the importance of meaning in words. The syntax of words is
used to form communication, which has to be learned. In order for the message
to be transmitted, it needs to be combined by five elements. Individual letters
are formed together to make a word, which signify a meaning. Multiple words
formed together create a line. Column and margin are spaces that establish
clarity within the text. Without these elements syntax and communicating would
not be possible.
Type can also be used as a function to communicate certain
information to its audience. The way words are expressed can portray a certain
purpose. The visual design of the type has to express the meaning of what you
are trying to communicate.
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