Tuesday, January 22, 2013

Typography Anatomy - Manning

I chose the fonts Bauhaus and Neutraface because they are reflective of some of the comparative analyses we have studied in my Art History major.  What interested me about these two fonts was how vastly different they were, despite their relative relation in time and culture.  Both Bauhaus and Neutraface are modern fonts, yet they reflect vastly different aesthetics.  The obvious is their variance in serif type, with Bauhaus being a Sans Serif font and Neutraface being a Serif font.

The reason I chose these fonts is because they reflect a similar time in history, while also demonstrating different values in art culture, as brought upon by different parts of the world. The Bauhaus font originates from the Bauhaus School of Design of Weimar, Germany. The Bauhaus is historically original and internationally renown for their unique forms and the way they pushed the world of design in a new direction. Specifically, they employed a method of simplicity in form, also using color, nature, and other basic elements and forms to simplify the world of art. The Bauhaus helped establish the world of mass produced art, though it was still highly relevant, elegant, and mostly limited to the upper bourgeois classes. Some of the greats in modern art taught in the school before it's collapse in the Third Reich. However, despite it's early fall, the Bauhaus forever revolutionized the way art is created and viewed in a modern lens. They pushed the limits of simplified modern forms, as this font demonstrates.

Neautraface on the other hand, reveals a much more standard form of modernism. Although I do not know the specific history, this font clearly brings about a modern look through its foundation in geometry, cleanliness, and heaviness. Neutraface's numerical values also demonstrate well how this font employs modern techniques to typography. For me, the comparison was a natural fit. Same era and time (even part of the same culture), yet vastly different styles and approaches.







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