Picerne Typographic Anatomy

For my serif typeface, I chose Century Expanded LT Std Roman. The typeface shows examples of the stroke to height ratio, especially when looking at the capital letters, as well as the number "0". The capital “S” is also a good example of the stroke to height ratio when looking at the thickness of the stroke of the spine of the letter compared to the rest of the letter. The lowercase "r", "g", "y" and "j" show examples of a teardrop serif. The capital "R" is a good example of a tail, which is a diagonal stroke or loop at the end of a letter. The typeface reminded me a lot of Vogue magazine. This is due to the fact that the typeface is very clean, neat, and classic with being a serif typeface, which is similar to what the magazine portrays. However, the typeface also exemplifies how serif typefaces can be used in a modern world, which also reflects how the magazine can keep its classic look while incorporating modern fashion.

For my san serif typeface, I chose Tahoma. The typeface has many interesting qualities. First, the stroke to height ratio is not as apparent in the typeface as there is no apparent stress in the capital letters. This can also be explained as having no to low thick/thin contrast. I would classify the font as having no to low contrast because it is not apparent in the capital letters, however, when looking at some of the lowercase letters, there seems to be a very small contrast in the thickness of the stroke. The line weight appears to be normal as the letterforms do not seem to be bold or light. I would compare this typeface to Health magazine. The magazine uses a san serif font for their headings. Also, I think that the typeface is very legible and has clean lines, which is important when choosing a typeface for a magazine.