Tuesday, January 29, 2013

Garcia-Ch. 1,3 & 6

Chapter 1:

 This chapter presents us with 4 timelines, beginning with the invention of writing and ending with how the digital revolution even changed typography. It's very fascinating all the events that occurred because of the invention of writing. The timelines also included historical events, which in turn influenced the writing of that era. 


Chapter 3: 

 This chapter takes a look at aspects of design that are over looked when putting a piece together. It also talks about the importance of visual relationships (pg 70). As well as the use of negative space to create a dynamic design, the importance of columns and margins to establish "functional clarity, and visual beauty."


Chapter 6:

This chapter addresses the importance of typography to convey a message. As the book states, typography is a multidimensional language. I found the section on typographic signs to be rather interesting, especially since many companies do this and even though it's not as obvious as fg 12, once it's seen you don't forget it.

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