Chapter 1 introduces the history of type. We see how earlier versions of written text were made, what they looked like, and the characteristics of each. It teaches us where some of the type we use today originated and many of them were quite common since earlier years of our civilization. We are then exposed to some early examples of graphic design including work from Josef Mueller-Brockmann, Saul Bass, and Max Bill, which still influence typography today.
Chapter 3 deals with syntax and communication, or the way I look at it, how type is laid out and read by the audience. We read about the grid system and how it applies to type, layouts of magazines and other periodicals, text wrapping, and the visual rules of typographic layout. I never realized how many rules and elements go into creating a visual.
Chapter 6 deals with the message. It shows us different ways in which type can be modified to fit whatever message we are trying to display. I'm going to be honest, Chapter 6 did not really teach me anything and I found it fairly confusing.
Here we are exposed to an early playbill which is a great example of where typesetting and layouts originated. This particular example uses the same font and centers the heading text. We see emulations of this style with modern typographic layouts quite often today.
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