Tuesday, January 22, 2013

Ch 4+5//Kyle S

       One of the reoccurring themes of this book, for me, is taking something very intuitive and innate and turning it into something objective. The chapter on legibility is a perfect example. The concept of being able to see the letterforms can easily be overlooked, if one just "goes with their gut" while designing. But with careful consideration, one remembers that the text we use does not live in a vacuum, and the designer needs to understand the readability of their text inside of a larger context (which may very well interact with the words and letterforms needed). I appreciate the discussion of color combinations and legibility, because that's another thing new designers can forget to examine closely because it seems so easy to do "by heart".
      Getting into grid systems was more satisfying, because it seemed to examine more concrete ideas that require planning in a familiar way. I have learned about the golden ratio/section/rectangle before, but I had not seen that many examples with regard to text layout. The different grid solutions provided as examples in the book are surprisingly helpful to me as starting points, so I'm starting to regret obtaining this textbook as a rental.

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