For my Serif Font, I chose to use Bodoni, or Bodoni Svty Two
SC ITC. I like this font because of how traditional it looks. It reminds me of
classic writing which I find to be traditional and timeless. Another reason I chose
this font is because of its similarity to the Fashion Label Burberry's look. The
weight of the lines seem to have a strong presence and make whatever words used
appear powerful, but at the same time gentle. This font can appear feminine or
masculine, which I think is great to be used for a wide audience in fashion. This
reminded me of Burberry and how they design their clothing, in the way that it they
are known for designing classic pieces with a strong brand presence. Since
taking this class I have gained a new interest in fashion labels and the
different types of typography they use, which is something that I did not
previously pick up on as much.
For my Sans Serif Font, I looked to fashion again for
inspiration. I did some research and looked into J.Crew and the types of font
they use in their advertising, and found that ITC Avant Garde Light makes many
appearances. To me this sans serif font is very clean, and easy to read. When
used in writing it gets the point across without taking away from the rest of
the pictures on the page, which I felt to be a good use of advertising
especially when it comes to selling clothes in catalogues. I think it portrays
modern and elegance with how thin the strokes are. This type of font is emulated
in J.Crew clothing in the way that they are a modern brand with what I would
consider to be a creative audience.
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