Typography Anatomy by: Kayla Mikula

For my serif font I chose Calisto MT and for my sans serif I chose Gulim. Here is an example of each:

Gulim to me has the feeling of just plain jane. There is nothing exciting that pops and nothing that stands out. But that is what I believe the font was made to do. Even though there is nothing of excitement, the font is effective still at getting a message across. There are no line thickness variations. Everything is very even and symmetrical. But this thin, even, simplistic design can also be seen as more sleek and modern.
Where as Calisto MT on the other hand has a bit more interest to offer. The serifs have a very elegant feeling. There is line thickness variations such as the uppercase C and lowercase a. The variation of line thickness gives the font a nicer more appealing look.
Where I imagine Gulim would be best used is in newspapers, where small print can be hard to read with serifs and webpages as well. The slim letters would be easier to read at smaller sizes. Gulim would be proper for anything that needed to be simply and easily read without decorativeness. Here is an example of an ad with a sans serif font that looks very symmetrical and with no line variation just like Gulim:

Calisto MT would best be used in headlines, restaurant menus, or clothing brands tags or ads. Because Calisto MT is a serif type, I feel it gives off a more elegant looks, most times but not necessarily always though. Calisto MT looks very similar to the Ralph Lauren clothing store font (which is called Fenice) Here you can see how similar Fenice and Calisto MT are: